Evolving with your consumers.
Compass Outdoors Identity + Merch
The Challenge:
With a fast growing community on social media, Compass Outdoors was looking to evolve to reach a wider range of fans. This involved changing the name from PNW Compass, as well as realizing the need for a fresh identity to differentiate from other accounts and better connect with consumers.
The Result:
Being an obsessed outdoorsman, this was a perfect partnership from the start. We were able to build a unique identity for the evolving brand, designing an identity that speaks to the adventure and good times they live by. Navigating the outdoors, we geared Compass Outdoors up with all they need to evolve and attract adventure lovers.
